000041925 000__ 01764cam\a22002535i\4500 000041925 001__ 41925 000041925 003__ SzGeWIPO 000041925 005__ 20240708145852.0 000041925 008__ 200619s2016\\\\sz\\\\\\r\\\\\000\0\eng\d 000041925 022__ $$a0736-7694 000041925 040__ $$aSzGeWIPO$$beng$$erda 000041925 041__ $$aeng 000041925 1001_ $$aYeo, Wee Jin 000041925 24503 $$aDisciplining the Right of Publicity’s Nebulous First Amendment Defense with Teachings from Trademark Law 000041925 264_1 $$a[New York City, New York] :$$bYeshiva University Benjamin N. Cardozo School of Law,$$c2016. 000041925 300__ $$a42 pages 000041925 336__ $$atext$$btxt$$2rdacontent 000041925 337__ $$aunmediated$$bn$$2rdamedia 000041925 338__ $$avolume$$bnc$$2rdacarrier 000041925 520__ $$aAcademic commentators, practitioners and students alike have written a flurry of articles on the First Amendment defense in right of publicity law, as courts cannot seem to agree on the appropriate balancing test that should be used to weigh celebrities’ publicity rights against the public’s rights to use celebrity personas as communicative tools. Various tests have been proposed as the panacea, but are ultimately unsatisfactory, due to inadequacies that prevent them from striking a normatively desirable balance. This Article suggests that the core normative justification behind the right of publicity is the prevention of unjustenrichment. Thus, following recent developments in trademark law evincing the courts’ unwillingness to allow free riders to reap what they have not sown, limiting doctrines in trademark law may provide helpful guidance in the right of publicity context. Specifically, it is proposed that a principled First Amendment defense may be fashioned by adopting a modified version of trademark law’s First Amendment balancing test. 000041925 525__ $$aPublished in : Cardozo Arts & Entertainment Law, vol. 34, no. 2 000041925 650_0 $$aPublicity 000041925 650_0 $$aTrademark law 000041925 85641 $$uhttp://www.cardozoaelj.com/wp-content/uploads/2016/08/Yeo-Enlightened-Learning.pdf$$yView this resource 000041925 904__ $$aJournal article 000041925 980__ $$aBIB