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000041912 022__ $$a0736-7694
000041912 040__ $$aSzGeWIPO$$beng$$erda
000041912 041__ $$aeng
000041912 1001_ $$aCarpenter, Megan
000041912 1001_ $$aGarner, Mary
000041912 24503 $$aNSFW :$$bAn Empirical Study of Scandalous Trademarks
000041912 264_1 $$a[New York City, New York] :$$bYeshiva University Benjamin N. Cardozo School of Law,$$c2015.
000041912 300__ $$a45 pages
000041912 336__ $$atext$$btxt$$2rdacontent
000041912 337__ $$aunmediated$$bn$$2rdamedia
000041912 338__ $$avolume$$bnc$$2rdacarrier
000041912 520__ $$aThis project is an empirical analysis of trademarks that have received rejections based on their “scandalous” nature. It is the first of its kind.The Lanham Act bars registration for trademarks that are “scandalous” and “immoral.” While much has been written on the morality provisions in the Lanham Act, this piece is the first scholarly project that engages an empirical analysis of the Section 2(a) rejectionsbased on scandalousness; it contains a look behind the scenes at how the morality provisions are applied throughout the trademark registration process. This study analyzes which marks are being rejected, what evidence is being used to reject them, and who the applicants are. Our data pays particularly close attention to the evidence used to determine whether a mark is scandalous. We also consider whether this bar is effective at removing these marks from the consumer marketplace.
000041912 525__ $$aPublished in : Cardozo Arts & Entertainment Law, vol. 33, no. 2 (2015)
000041912 650_0 $$aTrademarks
000041912 650_0 $$aMark
000041912 650_0 $$aMorality
000041912 650_0 $$aLanham Act Bars
000041912 650_0 $$aNSFW
000041912 85641 $$uhttp://www.cardozoaelj.com/wp-content/uploads/2014/01/1.-NEW-Carpenter-Garner-TA-Galleyed-Final-20151211.pdf$$yView this resource
000041912 904__ $$aJournal article
000041912 980__ $$aBIB