@article{41912,
      author = {Carpenter, Megan and Garner, Mary},
      url = {http://tind.wipo.int/record/41912},
      title = {NSFW : An Empirical Study of Scandalous Trademarks},
      abstract = {This project is an empirical analysis of trademarks that  have received rejections based on their “scandalous”  nature. It is the first of its kind.The Lanham Act bars  registration for trademarks that are “scandalous” and  “immoral.” While much has been written on the morality  provisions in the Lanham Act, this piece is the first  scholarly project that engages an empirical analysis of the  Section 2(a) rejectionsbased on scandalousness; it contains  a look behind the scenes at how the morality provisions are  applied throughout the trademark registration process. This  study analyzes which marks are being rejected, what  evidence is being used to reject them, and who the  applicants are. Our data pays particularly close attention  to the evidence used to determine whether a mark is  scandalous. We also consider whether this bar is effective  at removing these marks from the consumer marketplace.},
      recid = {41912},
      pages = {45 pages},
}