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000041838 041__ $$aeng
000041838 1001_ $$aLee, Jinju
000041838 1001_ $$aPark, Jin Suk
000041838 1001_ $$aLee, Jeonghwan
000041838 24503 $$aThe Impact of Multimarket Competition on Innovation Strategy :$$bEvidence from the Korean Mobile Game Industry
000041838 264_1 $$aBasel, Switzerland :$$bMDPI,$$c2020.
000041838 300__ $$a15 pages
000041838 336__ $$atext$$btxt$$2rdacontent
000041838 337__ $$aunmediated$$bn$$2rdamedia
000041838 338__ $$avolume$$bnc$$2rdacarrier
000041838 500__ $$aThis resource was extracted from the Directory of Open Access Journals (DOAJ)
000041838 520__ $$aMultimarket contact (MMC) refers to the situation in which more than two firms simultaneously compete with each other in multiple products and/or geographical markets. Most studies on MMC have explored how the market overlap creates “mutual forbearance”, which lessens the intensity of rivalry. While prior studies have mainly focused on how reduced rivalry from MMC influences market-related decisions, only a few have paid attention to its impact on innovation activities. The purpose of this research is to explore how multimarket competition influences dierent stages of innovation. Specifically, we focus on three stages of innovation: Content development, commercialization, and protection of IPs (Intellectual Property). This study is conducted as an exploratory case research based on the in-depth analysis of two leading Korean Mobile game companies. Based on our findings, we explain how mutual forbearance and observability of the rival’s competitive action influence the choice of strategic decisions across dierent stages of innovation.
000041838 525__ $$aPublished in : Journal of Open Innovation: Technology, Market and Complexity, vol. 6, no. 1 (2020).
000041838 650_0 $$aSocial sciences$$xIndustries
000041838 650_0 $$aLand use
000041838 650_0 $$aLabor$$xManagement
000041838 650_0 $$aIndustrial management
000041838 650_0 $$aSocial sciences$$xCommerce$$xBusiness
000041838 85641 $$uhttps://doaj.org/article/7010adfdc84a446180ba06864c46b6ad$$yView this resource
000041838 904__ $$aJournal article
000041838 980__ $$aBIB