@article{41838,
      note = {This resource was extracted from the Directory of Open  Access Journals (DOAJ)},
      author = {Lee, Jinju and Park, Jin Suk and Lee, Jeonghwan},
      url = {http://tind.wipo.int/record/41838},
      title = {The Impact of Multimarket Competition on Innovation  Strategy : Evidence from the Korean Mobile Game Industry},
      abstract = {Multimarket contact (MMC) refers to the situation in which  more than two firms simultaneously compete with each other  in multiple products and/or geographical markets. Most  studies on MMC have explored how the market overlap creates  “mutual forbearance”, which lessens the intensity of  rivalry. While prior studies have mainly focused on how  reduced rivalry from MMC influences market-related  decisions, only a few have paid attention to its impact on  innovation activities. The purpose of this research is to  explore how multimarket competition influences dierent  stages of innovation. Specifically, we focus on three  stages of innovation: Content development,  commercialization, and protection of IPs (Intellectual  Property). This study is conducted as an exploratory case  research based on the in-depth analysis of two leading  Korean Mobile game companies. Based on our findings, we  explain how mutual forbearance and observability of the  rival’s competitive action influence the choice of  strategic decisions across dierent stages of innovation.},
      recid = {41838},
      pages = {15 pages},
}