@article{41766,
      recid = {41766},
      author = {Bohaczewski, Michal.},
      title = {Special Protection of Trade Marks with a Reputation under  European Union Law /},
      pages = {xiv, 260 pages},
      abstract = {Special Protection of Trade Marks with a Reputation under  European Union Law offers a thorough study of the special  regime of enhanced protection of trade marks with a  reputation under EU law, including the latest legal  developments. When a mark acquires reputation, it becomes a  means of attracting consumers by communicating to them  various messages going beyond the indication of commercial  origin of goods or services. Thus, trade marks familiar to  the general public enjoy a special legal protection regime  above and beyond that afforded by trade marks in general,  allowing them to benefit from enhanced protection against  reproduction or imitation detrimental to, or taking unfair  advantage of, the distinctive character of the mark or its  repute. This book is the first comprehensive guide to  current European Union (EU) law and practices concerned  with reputed trade marks, and it conducts an in-depth  analysis of this extended protection provided by Regulation  2017/1001 on EU trade marks and Directive 2015/2436 under  which it is mandatory across all Member States.},
      url = {http://tind.wipo.int/record/41766},
}