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000041726 020__ $$a9789041159519
000041726 040__ $$aSzGeWIPO$$beng$$erda
000041726 041__ $$aeng
000041726 05000 $$aKJC6580$$b.A885 2017
000041726 1001_ $$aSchotthöfer, Peter.,
000041726 24510 $$aInternational Advertising Law.
000041726 250__ $$a3rd ed.
000041726 264_1 $$a[Alphen aan den Rijn, Netherlands] :$$bKluwer Law International,$$c2017.
000041726 300__ $$alxix, 773 pages ;$$c25 cm
000041726 336__ $$atext$$btxt$$2rdacontent
000041726 337__ $$aunmediated$$bn$$2rdamedia
000041726 338__ $$avolume$$bnc$$2rdacarrier
000041726 520__ $$aInternational Advertising Law gives an overview about the legal situations of advertising law in many countries across the globe. Recent political and technological developments and globalization have integrated national markets, making borders less and less relevant to marketers who are becoming as interested in selling to customers outside their own countries as within. Most cross-border advertising occurs uncontroversially. However, as international advertising activity falls under so many diverse areas of law (soft IP area, including trademark and copyright law), some familiarity with the dense web of legislation, regulation, and case law is essential for all advertisers. This well-known book, now in a fully updated third edition, meets the practical needs of corporate counsel engaged in multinational marketing and provides all the necessary information in an easy-to-use country-by-country format.
000041726 650_0 $$aAdvertising laws$$zEurope
000041726 650_0 $$aAdvertising laws$$zNorth America
000041726 85641 $$uhttp://www.kluweriplaw.com/book-toc?title=International%20Advertising%20Law%20(Third%20Edition)$$yView this resource
000041726 904__ $$aBook
000041726 980__ $$aBIB