TY  - GEN
N2  - International Advertising Law gives an overview about the legal situations of advertising law in many countries across the globe. Recent political and technological developments and globalization have integrated national markets, making borders less and less relevant to marketers who are becoming as interested in selling to customers outside their own countries as within. Most cross-border advertising occurs uncontroversially. However, as international advertising activity falls under so many diverse areas of law (soft IP area, including trademark and copyright law), some familiarity with the dense web of legislation, regulation, and case law is essential for all advertisers. This well-known book, now in a fully updated third edition, meets the practical needs of corporate counsel engaged in multinational marketing and provides all the necessary information in an easy-to-use country-by-country format.
AB  - International Advertising Law gives an overview about the legal situations of advertising law in many countries across the globe. Recent political and technological developments and globalization have integrated national markets, making borders less and less relevant to marketers who are becoming as interested in selling to customers outside their own countries as within. Most cross-border advertising occurs uncontroversially. However, as international advertising activity falls under so many diverse areas of law (soft IP area, including trademark and copyright law), some familiarity with the dense web of legislation, regulation, and case law is essential for all advertisers. This well-known book, now in a fully updated third edition, meets the practical needs of corporate counsel engaged in multinational marketing and provides all the necessary information in an easy-to-use country-by-country format.
T1  - International Advertising Law.
AU  - Schotthöfer, Peter.,
ET  - 3rd ed.
CN  - KJC6580
LA  - eng
ID  - 41726
KW  - Advertising laws
KW  - Advertising laws
SN  - 9789041159519
TI  - International Advertising Law.
LK  - http://www.kluweriplaw.com/book-toc?title=International%20Advertising%20Law%20(Third%20Edition)
UR  - http://www.kluweriplaw.com/book-toc?title=International%20Advertising%20Law%20(Third%20Edition)
ER  -