@article{41726,
      recid = {41726},
      author = {Schotthöfer, Peter.,},
      title = {International Advertising Law.},
      pages = {lxix, 773 pages ;},
      abstract = {International Advertising Law gives an overview about the  legal situations of advertising law in many countries  across the globe. Recent political and technological  developments and globalization have integrated national  markets, making borders less and less relevant to marketers  who are becoming as interested in selling to customers  outside their own countries as within. Most cross-border  advertising occurs uncontroversially. However, as  international advertising activity falls under so many  diverse areas of law (soft IP area, including trademark and  copyright law), some familiarity with the dense web of  legislation, regulation, and case law is essential for all  advertisers. This well-known book, now in a fully updated  third edition, meets the practical needs of corporate  counsel engaged in multinational marketing and provides all  the necessary information in an easy-to-use  country-by-country format.},
      url = {http://tind.wipo.int/record/41726},
}