\(
\def\WIPO{World Intellectual Property Organisation}
\)
Improving Privacy Protection in the Area of Behavioural Targeting.
2015
Details
Title
Improving Privacy Protection in the Area of Behavioural Targeting.
Item Type
Book
Description
xv, 414 p. : ill. ; 25 cm
ISBN
9789041159908
Summary
This new work examines how the law could improve online privacy protection, and is among the first legal studies to discuss the implications of behavioural sciences for privacy law. You’ll find a practical, in-depth study of how the law could improve empowerment and protection of the individual, with a full discussion of the challenges involved. The author provides an overview of what data protection protects, and why. He addresses whether data protection should apply to behavioural targeting, and discusses the economics of behavioural targeting. The work analyses the problematic role of informed consent in data protection law, emphasizing the tension in the law between protecting and empowering the individual.
Note
Includes bibliographical references (p. [321]-391) and index
Series
Linked Resources
View this resource
Published
[Alphen aan den Rijn, Netherlands] : Kluwer Law International, 2015.
Language
English
Record Appears in
all