000041716 000__ 01560cam\a2200553\i\4500
000041716 001__ 41716
000041716 003__ SzGeWIPO
000041716 005__ 20230315101612.0
000041716 008__ 200610s2015\\\\ne\\\\\\rb\\\u000\0\eng\d
000041716 020__ $$a9789041159908
000041716 040__ $$aSzGeWIPO$$beng$$erda
000041716 041__ $$aeng
000041716 1001_ $$aZuiderveen Borgesius, Frederik J.
000041716 24510 $$aImproving Privacy Protection in the Area of Behavioural Targeting.
000041716 264_1 $$a[Alphen aan den Rijn, Netherlands] :$$bKluwer Law International,$$c2015.
000041716 300__ $$axv, 414 p. : ill. ; 25 cm
000041716 336__ $$atext$$btxt$$2rdacontent
000041716 337__ $$aunmediated$$bn$$2rdamedia
000041716 338__ $$avolume$$bnc$$2rdacarrier
000041716 500__ $$aIncludes bibliographical references (p. [321]-391) and index
000041716 520__ $$aThis new work examines how the law could improve online privacy protection, and is among the first legal studies to discuss the implications of behavioural sciences for privacy law.  You’ll find a practical, in-depth study of how the law could improve empowerment and protection of the individual, with a full discussion of the challenges involved.  The author provides an overview of what data protection protects, and why. He addresses whether data protection should apply to behavioural targeting, and discusses the economics of behavioural targeting.  The work analyses the problematic role of informed consent in data protection law, emphasizing the tension in the law between protecting and empowering the individual.
000041716 650_0 $$aBehavioural targeting
000041716 650_0 $$aPersonal data protection
000041716 650_0 $$aRight to privacy
000041716 650_0 $$aData protection law
000041716 85641 $$uhttp://www.kluweriplaw.com/book-toc?title=Improving%20Privacy%20Protection%20in%20the%20area%20of%20Behavioural%20Targeting$$yView this resource
000041716 903__ $$aInformation Law Series
000041716 904__ $$aBook
000041716 980__ $$aBIB