TY  - GEN
N2  - This new work examines how the law could improve online privacy protection, and is among the first legal studies to discuss the implications of behavioural sciences for privacy law.  You’ll find a practical, in-depth study of how the law could improve empowerment and protection of the individual, with a full discussion of the challenges involved.  The author provides an overview of what data protection protects, and why. He addresses whether data protection should apply to behavioural targeting, and discusses the economics of behavioural targeting.  The work analyses the problematic role of informed consent in data protection law, emphasizing the tension in the law between protecting and empowering the individual.
AB  - This new work examines how the law could improve online privacy protection, and is among the first legal studies to discuss the implications of behavioural sciences for privacy law.  You’ll find a practical, in-depth study of how the law could improve empowerment and protection of the individual, with a full discussion of the challenges involved.  The author provides an overview of what data protection protects, and why. He addresses whether data protection should apply to behavioural targeting, and discusses the economics of behavioural targeting.  The work analyses the problematic role of informed consent in data protection law, emphasizing the tension in the law between protecting and empowering the individual.
T1  - Improving Privacy Protection in the Area of Behavioural Targeting.
AU  - Zuiderveen Borgesius, Frederik J.
LA  - eng
N1  - Includes bibliographical references (p. [321]-391) and index
ID  - 41716
KW  - Behavioural targeting
KW  - Personal data protection
KW  - Right to privacy
KW  - Data protection law
SN  - 9789041159908
TI  - Improving Privacy Protection in the Area of Behavioural Targeting.
LK  - http://www.kluweriplaw.com/book-toc?title=Improving%20Privacy%20Protection%20in%20the%20area%20of%20Behavioural%20Targeting
UR  - http://www.kluweriplaw.com/book-toc?title=Improving%20Privacy%20Protection%20in%20the%20area%20of%20Behavioural%20Targeting
ER  -