@article{41716,
      note = {Includes bibliographical references (p. [321]-391) and  index},
      author = {Zuiderveen Borgesius, Frederik J.},
      url = {http://tind.wipo.int/record/41716},
      title = {Improving Privacy Protection in the Area of Behavioural  Targeting.},
      abstract = {This new work examines how the law could improve online  privacy protection, and is among the first legal studies to  discuss the implications of behavioural sciences for  privacy law.  You’ll find a practical, in-depth study of  how the law could improve empowerment and protection of the  individual, with a full discussion of the challenges  involved.  The author provides an overview of what data  protection protects, and why. He addresses whether data  protection should apply to behavioural targeting, and  discusses the economics of behavioural targeting.  The work  analyses the problematic role of informed consent in data  protection law, emphasizing the tension in the law between  protecting and empowering the individual.},
      recid = {41716},
      pages = {xv, 414 p. : ill. ; 25 cm},
}