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000041002 020__ $$a9781788113014$$qeBook
000041002 020__ $$a9781788113007$$qPrint
000041002 035__ $$aeep9781788113014
000041002 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO
000041002 041__ $$aeng
000041002 042__ $$apcc
000041002 050_4 $$aHD9940.A2$$bB87 2019
000041002 1001_ $$aBurbidge, Rosie.
000041002 24510 $$aEuropean Fashion Law:$$bA Practical Guide from Start-up to Global Success.
000041002 264_1 $$aNorthampton, Massachusetts :$$bEdward Elgar Publishing,$$c2019.
000041002 300__ $$a448 pages.
000041002 336__ $$atext$$btxt$$2rdacontent
000041002 337__ $$acomputer$$bc$$2rdamedia
000041002 338__ $$aonline resource$$bcr$$2rdacarrier
000041002 4900_ $$aElgar practical guides
000041002 500__ $$aIncludes index.
000041002 5050_ $$aPreface -- Part I: Setting the scene -- 1. What is fashion law? -- 2. What is European law? -- Part II: Before you tell anyone about your new product or idea -- 3. Trade marks and your brand -- 4. Copyright and your creative works -- 5. Image rights -- 6. Designs -- 7. Other important rights -- Part III: Getting your business started -- 8. Before you incorporate your company -- 9. Before you enter into your first contract -- 10. Before you get anyone new involved -- 11. Before signing an agency or distribution agreement -- 12. Before you post anything online -- 13. Raiding the fashion archive -- 14. Before you collect any personal data -- 15. Before you sign a lease -- 16. Before your first ad campaign -- 17. Before launching your e-commerce site -- Part IV: The big issues -- 18. Franchising -- 19. Resolving disputes -- 20. If someone copies you -- 21. If you are sued -- 22. Taxation and logistics -- 23. Selling up -- 24. Combating counterfeits -- 25. Managing the supply chain -- 26. What's next? -- Index.
000041002 520__ $$aEuropean Fashion Law: A Practical Guide from Start-up to Global Success provides an accessible guide to the legal issues associated with running a fashion business in Europe. This concise book follows the lifecycle of a fashion business from protecting initial designs through to global expansion. Readers will benefit from: The logical and easy-to-follow structure which highlights relevant legal considerations at each stage in the development of a fashion business. First-hand, practical guidance on commercial issues associated with the fashion industry, including: how to avoid costly legal disputes, launching a website and working with third parties. Advice on how to protect a company's intellectual property at each stage of business development: from registering designs to combating counterfeits. A concise overview of relevant EU legislation and case law as it applies in practice. This inherently practical book will be a helpful go-to guide for those running a fashion business and for their in-house legal teams. For lawyers in practice the book will be useful point of reference when advising fashion and retail clients. For students of fashion, design, retail, or intellectual property, this book will provide a practical grounding to accompany academic studies. https://www.europeanfashionlaw.com/about-the-book.
000041002 588__ $$aDescription based on print record.
000041002 650_0 $$aFashion merchandising$$xLaw and legislation.
000041002 650_0 $$aFashion design$$xLaw and legislation.
000041002 650_0 $$aIntellectual property.
000041002 650_0 $$aIntellectual property infringement$$xLaw and legislation.
000041002 655_0 $$aElectronic books.
000041002 85641 $$uhttps://www.elgaronline.com/display/9781788113007.xml$$yView eBook
000041002 85641 $$uhttps://multimedia.wipo.int/podcast/en/wkc-page-points_01.mp3$$yPodcast
000041002 85641 $$uhttps://www.wipo.int/podcasts/en/wkc/transcripts/wkc_page_points_talk_01.html$$yTranscript
000041002 904__ $$aBook
000041002 980__ $$aOS