@article{40967,
      recid = {40967},
      author = {Alemanno, Alberto., and A. Alemanno,},
      title = {The New Intellectual Property of Health: Beyond Plain  Packaging.},
      publisher = {Edward Elgar Pub.,},
      address = {Northampton, MA :},
      pages = {384 pages.},
      year = {2016},
      abstract = {This timely book provides the first legal and policy  analysis of the intellectual property (IP) aspects of a  rapidly-growing category of regulatory measures affecting  the presentation and advertising of certain health-related  goods. The key goods examined are tobacco, alcohol, food,  and pharmaceuticals.  Chapters focusing on both distinct  policy areas and specific country examples serve to unearth  the inherent tension emerging between these new measures as  well as other categories of public health measures and IP  regimes. This book discusses how to balance the legitimate  interests of governments to promote human health and the  protection and enforcement of IP rights. It also further  explores how to amend IP regimes with a view to encouraging  companies to produce and market healthier products.   Comprehensive and engaging, this book will provide  innovative research angles to academics and students in the  areas of both health and IP law. Its wealth of examples and  analytic style will also prove insightful to legal  professionals who advise on issues related to IP and public  health as well as policy makers, governments and NGOs},
      url = {http://tind.wipo.int/record/40967},
}