\(
\def\WIPO{World Intellectual Property Organisation}
\)
Cultivating Copyright : How Creators and Creative Industries Can Harness Intellectual Property to Survive the Digital Age / Bhamati Viswanathan, author.
2019
Details
Title
Cultivating Copyright : How Creators and Creative Industries Can Harness Intellectual Property to Survive the Digital Age / Bhamati Viswanathan, author.
Item Type
Book
Description
1 online resource (243 pages) : illustrations
ISBN
9781351104791 e-book
Summary
Creators and creative industries are struggling to navigate the digital age. Intellectual property rights, including copyrights, trademarks, and patents, offer invaluable tools to help creative industries remain viable and sustainable. But to be fully effective, they must be considered as part of a greater ecosystem. Cultivating Copyright offers a framework for tailoring flexible strategies and adaptive solutions suited to diverse creative industries. Tailored solutions entail change on four fronts: business models and strategies, legal policies and practices, technological measures, and cultural and normative features. Creating strong creative industries through tailored solutions serves critical functions: promoting richly varied artistic endeavors and supporting democratic flourishing.
Published
Abingdon-on-Thames, England, UK : Routledge, 2019.
Copyright
©2019
Language
English
Record Appears in
Added Corporate Author