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000040779 020__ $$a9781351104791$$qe-book
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000040779 040__ $$aMiAaPQ$$beng$$erda$$cMiAaPQ
000040779 08204 $$a658.4038
000040779 1001_ $$aViswanathan, Bhamati,$$eauthor.
000040779 24510 $$aCultivating Copyright : How Creators and Creative Industries Can Harness Intellectual Property to Survive the Digital Age /$$cBhamati Viswanathan, author.
000040779 264_1 $$aAbingdon-on-Thames, England, UK :$$bRoutledge,$$c2019.
000040779 264_4 $$c©2019
000040779 300__ $$a1 online resource (243 pages) :$$billustrations
000040779 336__ $$atext$$2rdacontent
000040779 337__ $$acomputer$$2rdamedia
000040779 338__ $$aonline resource$$bcr$$2rdacarrier
000040779 520__ $$aCreators and creative industries are struggling to navigate the digital age. Intellectual property rights, including copyrights, trademarks, and  patents, offer invaluable tools to help creative industries remain viable and sustainable. But to be fully effective, they must be considered as part of a greater ecosystem. Cultivating Copyright offers a framework for tailoring flexible strategies and adaptive solutions suited to diverse creative industries. Tailored solutions entail change on four fronts: business models and strategies, legal policies and practices, technological measures, and cultural and normative features. Creating strong creative industries through tailored solutions serves critical functions: promoting richly varied artistic endeavors and supporting democratic flourishing.
000040779 650_0 $$aIntellectual property$$xUnited States
000040779 650_0 $$aDigital media$$xLaw and legislation$$xUnited States
000040779 650_0 $$aCultural industries$$xLaw and legislation$$xUnited States
000040779 650_0 $$aLaw$$xIntellectual Property$$xCopyright
000040779 650_0 $$aLaw$$xIntellectual Property$$xPatent
000040779 655_4 $$aElectronic books
000040779 7102_ $$aRoutledge
000040779 7972_ $$aProQuest (Firm)
000040779 85640 $$uhttps://ebookcentral.proquest.com/lib/wipo/detail.action?docID=5802318$$zView this Ebook
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