000040759 000__ 03224cam\a2200805\i\4500 000040759 001__ 40759 000040759 003__ SzGeWIPO 000040759 005__ 20230317104125.0 000040759 008__ 200402s2018\\\\gw\a\\\\ob\\\\000\0\eng\d 000040759 020__ $$a9781108609883$$qe-book 000040759 035__ $$a(MiAaPQ)EBC4830532 000040759 035__ $$a(Au-PeEL)EBL4830532 000040759 035__ $$a(CaPaEBR)ebr11366866 000040759 035__ $$a(OCoLC)980702303 000040759 035__ $$a(wipo)EBC4830532 000040759 040__ $$aMiAaPQ$$beng$$erda$$cMiAaPQ 000040759 041__ $$aeng 000040759 08204 $$a346.04/88 000040759 1001_ $$aHiggins, David M. 000040759 24510 $$aBrands, Geographical Origin, and the Global Economy : A History from the Nineteenth Century to the Present. 000040759 264_1 $$aCambridge, England, UK :$$bCambridge University Press,$$c2018. 000040759 300__ $$a1 online resource (348 pages) :$$billustrations 000040759 336__ $$atext$$2rdacontent 000040759 337__ $$acomputer$$2rdamedia 000040759 338__ $$aonline resource$$bcr$$2rdacarrier 000040759 4901_ $$aCambridge Studies in the Emergence of Global Enterprise 000040759 5050_ $$a1. Geographic origin in the global economy -- 2. Firms, indications of geographic origin in the first global economy -- 3. Country of origin and agricultural trade during the nineteenth century -- 4. Cooperation, country of origin, and agricultural trade during the interwar period -- 5. 'Unfair competition' and the British Merchandise Marks Act, 1926 -- 6. From Paris to London: the international legal framework for the protection of IGOs, c.1880–1945 -- 7. The evolving international framework for the protection of IGOs after 1945 -- 8. EU Policy on geographical indications: ambitious, but misguided? -- 9. 'Made in' and 'Country of Origin' in the post-1945 period -- 10. Reflections on the history of IGOs. 000040759 520__ $$aIndications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains. Covers the origins of the topic from medieval times to the present Includes detailed case studies of certain terms such as 'Made in the US' and 'Swiss made' Explores why certain geographically-branded items became so popular, including 'New Zealand lamb' and 'Anchor butter' 000040759 650_0 $$aMarks of origin$$xLaw and legislation$$xHistory 000040759 650_0 $$aTrademarks$$xLaw and legislation$$xHistory 000040759 650_0 $$aNames, Geographical$$xLaw and legislation$$xHistory 000040759 650_0 $$aBusiness & Economics$$xEconomic History 000040759 655_4 $$aElectronic books 000040759 85640 $$uhttps://ebookcentral.proquest.com/lib/wipo/detail.action?docID=5404038$$zView this Ebook 000040759 903__ $$aCambridge Studies in the Emergence of Global Enterprise 000040759 904__ $$aBook 000040759 942__ $$2ddc$$cEBOOK 000040759 980__ $$aBIB 000040759 980__ $$aOS