TY  - GEN
N2  - Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.      Covers the origins of the topic from medieval times to the present     Includes detailed case studies of certain terms such as 'Made in the US' and 'Swiss made'     Explores why certain geographically-branded items became so popular, including 'New Zealand lamb' and 'Anchor butter'
AB  - Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.      Covers the origins of the topic from medieval times to the present     Includes detailed case studies of certain terms such as 'Made in the US' and 'Swiss made'     Explores why certain geographically-branded items became so popular, including 'New Zealand lamb' and 'Anchor butter'
T1  - Brands, Geographical Origin, and the Global Economy : A History from the Nineteenth Century to the Present.
AU  - Higgins, David M.
LA  - eng
ID  - 40759
KW  - Marks of origin
KW  - Trademarks
KW  - Names, Geographical
KW  - Business & Economics
SN  - 9781108609883
TI  - Brands, Geographical Origin, and the Global Economy : A History from the Nineteenth Century to the Present.
LK  - https://ebookcentral.proquest.com/lib/wipo/detail.action?docID=5404038
UR  - https://ebookcentral.proquest.com/lib/wipo/detail.action?docID=5404038
ER  -