@article{40759,
      author = {Higgins, David M.},
      url = {http://tind.wipo.int/record/40759},
      title = {Brands, Geographical Origin, and the Global Economy : A  History from the Nineteenth Century to the Present.},
      abstract = {Indications of geographic origin for foodstuffs and  manufactures have become an important source of brand value  since the beginnings of globalization during the late  nineteenth century. In this work, David M. Higgins explores  the early nineteenth-century business campaigns to secure  national and international protection of geographic brands.  He shows how these efforts culminated in the introduction  of legal protocols which protect such brands, including,  'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in  the USA'. Higgins explores the major themes surrounding  these indications, tying in the history of global marketing  and the relevant laws on intellectual property. He also  questions the effectiveness of European Union policy to  promote 'regional' and 'local' foods and why such  initiatives brought the EU in conflict with North America,  especially the US He extends the study with a reflection on  contemporary issues affecting globalization, intellectual  property, less developed countries, and supply chains.       Covers the origins of the topic from medieval times to the  present     Includes detailed case studies of certain terms  such as 'Made in the US' and 'Swiss made'     Explores why  certain geographically-branded items became so popular,  including 'New Zealand lamb' and 'Anchor butter'},
      recid = {40759},
      pages = {1 online resource (348 pages) :},
}