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\def\WIPO{World Intellectual Property Organisation}
\)
Trade Secrets : Theft Issues, Legal Protections, and Industry Perspectives.
2015
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Détails
Title
Trade Secrets : Theft Issues, Legal Protections, and Industry Perspectives.
Author
Type d’élément
Book
Description
1 online resource (169 pages) : illustrations
ISBN
9781634636667 e-book
Résumé
A trade secret is confidential, commercially valuable information that provides a company with a competitive advantage, such as customer lists, methods of production, marketing strategies, pricing information, and chemical formulae. Well-known examples of trade secrets include the formula for Coca-Cola, the recipe for Kentucky Fried Chicken, and the algorithm used by Google’s search engine. To succeed in the global marketplace, U.S. firms depend upon their trade secrets, which increasingly are becoming their most valuable intangible assets. However, U.S. companies annually suffer billions of dollars in losses due to the theft of their trade secrets by employees, corporate competitors, and even foreign governments. Stealing trade secrets has increasingly involved the use of cyberspace, advanced computer technologies, and mobile communication devices, thus making the theft relatively anonymous and difficult to detect. This book discusses the theft issues, legal protections and industry perspectives on trade secrets.
Série
Business Issues, Competition and Entrepreneurship
Published
Hauppauge, New York, USA : Nova Science Publishers, 2015.
Langue
Anglais
Le document apparaît dans
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