@article{40729,
      author = {Clarkson, Wilfred,},
      url = {http://tind.wipo.int/record/40729},
      title = {Trade Secrets : Theft Issues, Legal Protections, and  Industry Perspectives.},
      abstract = {A trade secret is confidential, commercially valuable  information that provides a company with a competitive  advantage, such as customer lists, methods of production,  marketing strategies, pricing information, and chemical  formulae. Well-known examples of trade secrets include the  formula for Coca-Cola, the recipe for Kentucky Fried  Chicken, and the algorithm used by Google’s search  engine. To succeed in the global marketplace, U.S. firms  depend upon their trade secrets, which increasingly are  becoming their most valuable intangible assets. However,  U.S. companies annually suffer billions of dollars in  losses due to the theft of their trade secrets by  employees, corporate competitors, and even foreign  governments. Stealing trade secrets has increasingly  involved the use of cyberspace, advanced computer  technologies, and mobile communication devices, thus making  the theft relatively anonymous and difficult to detect.  This book discusses the theft issues, legal protections and  industry perspectives on trade secrets.},
      recid = {40729},
      pages = {1 online resource (169 pages) :},
}