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000040710 020__ $$a9781443818292$$qe-book
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000040710 035__ $$a(OCoLC)980702303
000040710 035__ $$a(wipo)EBC4830532
000040710 040__ $$aMiAaPQ$$beng$$erda$$cMiAaPQ
000040710 08204 $$a346.410488
000040710 1001_ $$aAmin Naser, Mohammad,$$eauthor.
000040710 24510 $$aRevisiting the Philosophical Foundations of Trademarks in the US and UK /$$cMohammad Amin Naser, author.
000040710 250__ $$a1st edition
000040710 264_1 $$aNewcastle upon Tyne, England, UK :$$bCambridge Scholars Publisher,$$c2010.
000040710 264_4 $$c©2010
000040710 300__ $$a1 online resource (265 pages) :$$billustrations
000040710 336__ $$atext$$2rdacontent
000040710 337__ $$acomputer$$2rdamedia
000040710 338__ $$aonline resource$$bcr$$2rdacarrier
000040710 520__ $$aThis book challenges the philosophical foundations of current trademark systems in the USA and the UK. It argues that the process of trademark creation should be transformed to the more practical and realistic proposition of “co-authorship” of trademarks by both the public and trademark owners. The book develops the “Economic-Social Planning justification”, which departs from the economic argument that trademarks reduce consumer search costs, and then proposes that trademarks should be formulated in a manner which helps foster a just and attractive culture. Trademarks are thus seen as source and origin identifiers, rather than quality identifiers. The book focuses on the often ignored role of the public and their rights in trademarks and calls for the adoption of the confusion rationale for trademark protection, not the dilution individualistic rationale. The two jurisdictions of this book prove adverse effects over the rights of the public in terms of using trademarks in cultural and expressive contexts, thereby threatening the principles of freedom of expression as a human fundamental right.
000040710 650_0 $$aTrademarks$$xLaw and legislation$$xGreat Britain
000040710 650_0 $$aTrademarks$$xLaw and legislation$$xUnited States
000040710 650_0 $$aTrademarks$$xSocial aspects
000040710 650_0 $$aTrademarks$$xEconomic aspects
000040710 650_0 $$aLaw$$xIntellectual Property$$xTrademark
000040710 655_4 $$aElectronic books
000040710 7102_ $$aCambridge Scholars Publisher
000040710 7972_ $$aProQuest (Firm)
000040710 85640 $$uhttps://ebookcentral.proquest.com/lib/wipo/detail.action?docID=1114433$$zView this Ebook
000040710 904__ $$aBook
000040710 942__ $$2ddc$$cEBOOK
000040710 980__ $$aBIB
000040710 980__ $$aOS