@article{40710,
      recid = {40710},
      author = {Amin Naser, Mohammad,},
      title = {Revisiting the Philosophical Foundations of Trademarks in  the US and UK /},
      pages = {1 online resource (265 pages) :},
      abstract = {This book challenges the philosophical foundations of  current trademark systems in the USA and the UK. It argues  that the process of trademark creation should be  transformed to the more practical and realistic proposition  of “co-authorship” of trademarks by both the public and  trademark owners. The book develops the “Economic-Social  Planning justification”, which departs from the economic  argument that trademarks reduce consumer search costs, and  then proposes that trademarks should be formulated in a  manner which helps foster a just and attractive culture.  Trademarks are thus seen as source and origin identifiers,  rather than quality identifiers. The book focuses on the  often ignored role of the public and their rights in  trademarks and calls for the adoption of the confusion  rationale for trademark protection, not the dilution  individualistic rationale. The two jurisdictions of this  book prove adverse effects over the rights of the public in  terms of using trademarks in cultural and expressive  contexts, thereby threatening the principles of freedom of  expression as a human fundamental right.},
      url = {http://tind.wipo.int/record/40710},
}