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000040592 24500 $$a益友良伴 :$$b特许经营知识产权事务管理
000040592 264_1 $$aGeneva, Switzerland :$$bWorld Intellectual Property Organization,$$c2019.
000040592 300__ $$a62 pages ;$$c[28] cm.
000040592 336__ $$atext$$btxt$$2rdacontent
000040592 337__ $$aunmediated$$bn$$2rdamedia
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000040592 4901_ $$aIP for Business
000040592 516__ $$aPrint publication
000040592 520__ $$a特许经营是企业扩张时最迅速也最常见的方式之一，其核心是许可使用知识产权。这本面向企业人员的实用指南列有各种示例和提示要点，概述各种类型的特许经营，介绍特许经营程序，指出了每个阶段需要考虑的关键问题。
000040592 650_0 $$aFranchises (Retail trade)$$xLaw and legislation.
000040592 650_0 $$aIntellectual property.
000040592 650_0 $$aSmall and medium-sized enterprises
000040592 650_4 $$aMarks
000040592 7102_ $$a世界知识产权组织
000040592 830_0 $$aIP for Business
000040592 8564_ $$y10.34667/tind.40592$$98338ec12-dbda-415e-a528-b12cb2e6bfb5$$s1934885$$uhttps://tind.wipo.int/record/40592/files/wipo-pub-1035-zh-in-good-company-managing-intellectual-property-issues-in-franchising.pdf
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