TY  - GEN
N2  - 特许经营是企业扩张时最迅速也最常见的方式之一，其核心是许可使用知识产权。这本面向企业人员的实用指南列有各种示例和提示要点，概述各种类型的特许经营，介绍特许经营程序，指出了每个阶段需要考虑的关键问题。
DO  - 10.34667/tind.40592
DO  - doi
AB  - 特许经营是企业扩张时最迅速也最常见的方式之一，其核心是许可使用知识产权。这本面向企业人员的实用指南列有各种示例和提示要点，概述各种类型的特许经营，介绍特许经营程序，指出了每个阶段需要考虑的关键问题。
T1  - 益友良伴 :特许经营知识产权事务管理
L1  - https://tind.wipo.int/record/40592/files/wipo-pub-1035-zh-in-good-company-managing-intellectual-property-issues-in-franchising.pdf
LA  - chi
ID  - 40592
L4  - https://tind.wipo.int/record/40592/files/wipo-pub-1035-zh-in-good-company-managing-intellectual-property-issues-in-franchising.pdf
KW  - Franchises (Retail trade)
KW  - Intellectual property.
KW  - Small and medium-sized enterprises
KW  - Marks
SN  - 9789280531145
TI  - 益友良伴 :特许经营知识产权事务管理
L2  - https://tind.wipo.int/record/40592/files/wipo-pub-1035-zh-in-good-company-managing-intellectual-property-issues-in-franchising.pdf
LK  - https://tind.wipo.int/record/40592/files/wipo-pub-1035-zh-in-good-company-managing-intellectual-property-issues-in-franchising.pdf
UR  - https://tind.wipo.int/record/40592/files/wipo-pub-1035-zh-in-good-company-managing-intellectual-property-issues-in-franchising.pdf
ER  -