TY - GEN T1 - Trademark licensor, franchisor, and endorser :liability for damages caused by defective product or service / AU - Hefter, Laurence R., AU - Bohatch, Colette K. VL - 1979 Vol 1 No 8 pages 89-98 ID - 4008 KW - Trademarks. KW - MARKS : AGENTS' MARKS, LICENSES TI - Trademark licensor, franchisor, and endorser :liability for damages caused by defective product or service / ER -