\(
\def\WIPO{World Intellectual Property Organisation}
\)
Files
详细记录
题名
Submarine Trademarks.
变异题名
Economic Research Working Paper No. 51
项目类型
Working paper
描述
41 pages ; [28] cm.
国际标准期刊编号
2957-8256
数字对象唯一标识符
摘要
Companies use trademarks to protect their brands from outright imitation or competition by confusingly similar products. However, publication of trademark filings by the trademark office discloses information about a firm's new product or service. This creates a trade-off between legal protection and disclosure of information. We analyze the trade-off through the lens of "submarine trademarks" in the U.S. - submarine trademarks are trademarks whose publication and hence disclosure to the public is strategically delayed. This is achieved through a particular international filing strategy that is often combined with the use of shell companies to further conceal the trademark filing. These submarine strategies allow companies to benefit from legal trademark protection while reducing the risk of inadvertent disclosure of information. We provide the first systematic evidence of submarine trademarks and explore both their determinants and their effectiveness in reducing the disclosure of information.
字段类型
Print publication.
丛编
Economics Working Papers.
出版信息
Geneva, Switzerland : [World Intellectual Property Organization], 2018.
语言
eng
版权信息
License: CC BY 3.0 IGO