000029076 000__ 02108cam\a22003615i\4500
000029076 001__ 29076
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000029076 022__ $$a2957-8256$$qOnline
000029076 0247_ $$a10.34667/tind.29076$$2doi
000029076 035__ $$aWIPO/PUB/ECONSTAT/WP/51/EN
000029076 035__ $$a(OCoLC)1159466818
000029076 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000029076 041__ $$aeng
000029076 24500 $$aSubmarine Trademarks.
000029076 2460_ $$aEconomic Research Working Paper No. 51
000029076 264_1 $$aGeneva, Switzerland :$$b[World Intellectual Property Organization],$$c2018.
000029076 300__ $$a41 pages ;$$c[28] cm.
000029076 336__ $$atext$$btxt$$2rdacontent
000029076 337__ $$aunmediated$$bn$$2rdamedia
000029076 338__ $$avolume$$bnc$$2rdacarrier
000029076 4901_ $$aEconomics Working Papers
000029076 516__ $$aPrint publication.
000029076 520__ $$aCompanies use trademarks to protect their brands from outright imitation or competition by confusingly similar products. However, publication of trademark filings by the trademark office discloses information about a firm's new product or service. This creates a trade-off between legal protection and disclosure of information. We analyze the trade-off through the lens of "submarine trademarks" in the U.S. - submarine trademarks are trademarks whose publication and hence disclosure to the public is strategically delayed. This is achieved through a particular international filing strategy that is often combined with the use of shell companies to further conceal the trademark filing. These submarine strategies allow companies to benefit from legal trademark protection while reducing the risk of inadvertent disclosure of information. We provide the first systematic evidence of submarine trademarks and explore both their determinants and their effectiveness in reducing the disclosure of information.
000029076 542__ $$fLicense: CC BY 3.0 IGO
000029076 650_0 $$aTrademarks.
000029076 7001_ $$aFink, Carsten
000029076 7001_ $$aFosfuri, Andrea
000029076 7001_ $$aHelmers, Christian
000029076 7001_ $$aMyers, Amanda F.
000029076 830_0 $$aEconomics Working Papers.
000029076 8564_ $$9f828de92-69b0-421a-bc2e-b0fde589227d$$s1978885$$zComplete document (PDF)$$uhttps://tind.wipo.int/record/29076/files/wipo_pub_econstat_wp_51.pdf
000029076 901__ $$aWIPO/PUB/ECONSTAT/WP/51
000029076 902__ $$a4375_en
000029076 903__ $$aEconomics working papers
000029076 904__ $$aWorking paper
000029076 909CO $$ooai:tind.wipo.int:29076$$pWIPOPUB
000029076 980__ $$aWIPOPUB$$aERWP