@article{29076,
      author = {Fink, Carsten and Fosfuri, Andrea and Helmers, Christian  and Myers, Amanda F.},
      url = {http://tind.wipo.int/record/29076},
      title = {Submarine Trademarks.},
      abstract = {Companies use trademarks to protect their brands from  outright imitation or competition by confusingly similar  products. However, publication of trademark filings by the  trademark office discloses information about a firm's new  product or service. This creates a trade-off between legal  protection and disclosure of information. We analyze the  trade-off through the lens of "submarine trademarks" in the  U.S. - submarine trademarks are trademarks whose  publication and hence disclosure to the public is  strategically delayed. This is achieved through a  particular international filing strategy that is often  combined with the use of shell companies to further conceal  the trademark filing. These submarine strategies allow  companies to benefit from legal trademark protection while  reducing the risk of inadvertent disclosure of information.  We provide the first systematic evidence of submarine  trademarks and explore both their determinants and their  effectiveness in reducing the disclosure of information.},
      doi = {https://doi.org/10.34667/tind.29076},
      recid = {29076},
      pages = {41 pages ;},
}