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000028884 022__ $$a2957-8256$$qOnline
000028884 0247_ $$a10.34667/tind.28884$$2doi
000028884 035__ $$aWIPO/PUB/ECONSTAT/WP/21/EN
000028884 035__ $$a(OCoLC)1161373153
000028884 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000028884 041__ $$aeng
000028884 24500 $$aDefining and Measuring the "Market for Brands" :$$bAre Emerging Economies Catching Up?
000028884 2460_ $$aEconomic Research Working Paper No. 21
000028884 264_1 $$aGeneva, Switzerland :$$b[World Intellectual Property Organization],$$c2014.
000028884 300__ $$a36 pages ;$$c[28] cm.
000028884 336__ $$atext$$btxt$$2rdacontent
000028884 337__ $$aunmediated$$bn$$2rdamedia
000028884 338__ $$avolume$$bnc$$2rdacarrier
000028884 4901_ $$aEconomics Working Papers
000028884 516__ $$aDigital publication.
000028884 520__ $$aMarkets for brands, as defined in this paper, play an important but underappreciated economic role in today's global economy. The ability to use Market for Brands allows companies to diversify their business; access competences; and generate new revenues without substantial investments. This paper defines and provides a taxonomy for different brand markets then analyzes the economic rationale of such markets. It also assesses the relative importance of the different brand-related transaction types in developed and emerging economies alike.
000028884 650_4 $$aMarks
000028884 7001_ $$aWunsch-Vincent, Sacha.
000028884 830_0 $$aEconomics Working Papers.
000028884 8564_ $$9cb306699-60f6-447f-b3d6-6580e37c1ee3$$s947448$$zComplete document (PDF)$$uhttps://tind.wipo.int/record/28884/files/wipo_pub_econstat_wp_21.pdf
000028884 901__ $$aWIPO/PUB/ECONSTAT/WP/21
000028884 902__ $$a28884_en
000028884 903__ $$aEconomics working papers
000028884 904__ $$aWorking paper
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