TY  - GEN
AB  - Markets for brands, as defined in this paper, play an important but underappreciated economic role in today's global economy. The ability to use Market for Brands allows companies to diversify their business; access competences; and generate new revenues without substantial investments. This paper defines and provides a taxonomy for different brand markets then analyzes the economic rationale of such markets. It also assesses the relative importance of the different brand-related transaction types in developed and emerging economies alike.
AU  - Wunsch-Vincent, Sacha.
DO  - 10.34667/tind.28884
DO  - doi
ID  - 28884
KW  - Marks
L1  - https://tind.wipo.int/record/28884/files/wipo_pub_econstat_wp_21.pdf
L2  - https://tind.wipo.int/record/28884/files/wipo_pub_econstat_wp_21.pdf
L4  - https://tind.wipo.int/record/28884/files/wipo_pub_econstat_wp_21.pdf
LA  - eng
LK  - https://tind.wipo.int/record/28884/files/wipo_pub_econstat_wp_21.pdf
N2  - Markets for brands, as defined in this paper, play an important but underappreciated economic role in today's global economy. The ability to use Market for Brands allows companies to diversify their business; access competences; and generate new revenues without substantial investments. This paper defines and provides a taxonomy for different brand markets then analyzes the economic rationale of such markets. It also assesses the relative importance of the different brand-related transaction types in developed and emerging economies alike.
SN  - 2957-8256
T1  - Defining and Measuring the "Market for Brands" :Are Emerging Economies Catching Up?
TI  - Defining and Measuring the "Market for Brands" :Are Emerging Economies Catching Up?
UR  - https://tind.wipo.int/record/28884/files/wipo_pub_econstat_wp_21.pdf
ER  -