@article{28884,
      author = {Wunsch-Vincent, Sacha.},
      url = {http://tind.wipo.int/record/28884},
      title = {Defining and Measuring the "Market for Brands" : Are  Emerging Economies Catching Up?},
      abstract = {Markets for brands, as defined in this paper, play an  important but underappreciated economic role in today's  global economy. The ability to use Market for Brands allows  companies to diversify their business; access competences;  and generate new revenues without substantial investments.  This paper defines and provides a taxonomy for different  brand markets then analyzes the economic rationale of such  markets. It also assesses the relative importance of the  different brand-related transaction types in developed and  emerging economies alike.},
      doi = {https://doi.org/10.34667/tind.28884},
      recid = {28884},
      pages = {36 pages ;},
}