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\def\WIPO{World Intellectual Property Organisation}
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Cite
Citation
Files
Detalles
Título
Brands as Productive Assets : Concepts, Measurement, and Global Trends.
Variante de título
Economic Research Working Paper No. 13
Autor
Tipo de elemento
Working paper
Descripción
78 pages ; [28] cm.
ISSN
2957-8256
Resúmen
The paper looks at brands from an economic point of view. It defines concepts; analyzes the conditions under which brands are long-lived productive assets and contribute to economic growth; and reviews the measurement of investment in brands. It finds that a productive role for brands is consistent with assumptions used in the economic analysis of innovation. Finally it offers an analysis of economic development that suggests branding rises with growth.
Serie
Tipo de archivo
Digital publication.
Serie
Economics Working Papers. No. 13
Traducciones
Publicado
Geneva, Switzerland : World Intellectual Property Organization, 2014.
Lengua(s)
eng
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