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000028876 022__ $$a2957-8256$$qOnline
000028876 0247_ $$a10.34667/tind.28876$$2doi
000028876 035__ $$aWIPO/PUB/ECONSTAT/WP/13/EN
000028876 035__ $$a(OCoLC)1160246980
000028876 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000028876 041__ $$aeng
000028876 24500 $$aBrands as Productive Assets :$$bConcepts, Measurement, and Global Trends.
000028876 2460_ $$aEconomic Research Working Paper No. 13
000028876 264_1 $$aGeneva, Switzerland :$$bWorld Intellectual Property Organization,$$c2014.
000028876 300__ $$a78 pages ;$$c[28] cm.
000028876 336__ $$atext$$btxt$$2rdacontent
000028876 337__ $$aunmediated$$bn$$2rdamedia
000028876 338__ $$avolume$$bnc$$2rdacarrier
000028876 4901_ $$aEconomics Working Papers$$vNo. 13
000028876 516__ $$aDigital publication.
000028876 520__ $$aThe paper looks at brands from an economic point of view. It defines concepts; analyzes the conditions under which brands are long-lived productive assets and contribute to economic growth; and reviews the measurement of investment in brands. It finds that a productive role for brands is consistent with assumptions used in the economic analysis of innovation. Finally it offers an analysis of economic development that suggests branding rises with growth.
000028876 650_4 $$aMarks
000028876 7001_ $$aCorrado, Carol A.
000028876 830_0 $$aEconomics Working Papers.$$vNo. 13
000028876 8564_ $$9aa4562c2-357e-4bf6-afe8-a7468c2b56dc$$s1444807$$zComplete document (PDF)$$uhttps://tind.wipo.int/record/28876/files/wipo_pub_econstat_wp_13.pdf
000028876 901__ $$aWIPO/PUB/ECONSTAT/WP/13
000028876 902__ $$a3957_en
000028876 903__ $$aEconomics working papers
000028876 904__ $$aWorking paper
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