TY  - GEN
N2  - The paper looks at brands from an economic point of view. It defines concepts; analyzes the conditions under which brands are long-lived productive assets and contribute to economic growth; and reviews the measurement of investment in brands. It finds that a productive role for brands is consistent with assumptions used in the economic analysis of innovation. Finally it offers an analysis of economic development that suggests branding rises with growth.
DO  - 10.34667/tind.28876
DO  - doi
AB  - The paper looks at brands from an economic point of view. It defines concepts; analyzes the conditions under which brands are long-lived productive assets and contribute to economic growth; and reviews the measurement of investment in brands. It finds that a productive role for brands is consistent with assumptions used in the economic analysis of innovation. Finally it offers an analysis of economic development that suggests branding rises with growth.
T1  - Brands as Productive Assets :Concepts, Measurement, and Global Trends.
AU  - Corrado, Carol A.
L1  - https://tind.wipo.int/record/28876/files/wipo_pub_econstat_wp_13.pdf
VL  - No. 13
LA  - eng
ID  - 28876
L4  - https://tind.wipo.int/record/28876/files/wipo_pub_econstat_wp_13.pdf
KW  - Marks
SN  - 2957-8256
TI  - Brands as Productive Assets :Concepts, Measurement, and Global Trends.
L2  - https://tind.wipo.int/record/28876/files/wipo_pub_econstat_wp_13.pdf
LK  - https://tind.wipo.int/record/28876/files/wipo_pub_econstat_wp_13.pdf
UR  - https://tind.wipo.int/record/28876/files/wipo_pub_econstat_wp_13.pdf
ER  -