@article{28876,
      author = {Corrado, Carol A.},
      url = {http://tind.wipo.int/record/28876},
      title = {Brands as Productive Assets : Concepts, Measurement, and  Global Trends.},
      abstract = {The paper looks at brands from an economic point of view.  It defines concepts; analyzes the conditions under which  brands are long-lived productive assets and contribute to  economic growth; and reviews the measurement of investment  in brands. It finds that a productive role for brands is  consistent with assumptions used in the economic analysis  of innovation. Finally it offers an analysis of economic  development that suggests branding rises with growth.},
      doi = {https://doi.org/10.34667/tind.28876},
      recid = {28876},
      pages = {78 pages ;},
}