Secrets of intellectual property : a guide for small and medium-sized exporters.

Secrets of intellectual property : a guide for small and medium-sized exporters.

Book

x, 184 pages ; 30 cm

9291372686

A guide in the form of questions and answers dealing with intellectual property issues, aimed at small and medium-sized exporters and trade support institutions. It explains basic concepts and principles regarding intellectual property rights; covers questions relevant to ownership of rights by employees, contracting, licensing and technology transfer; highlights the importance of intellectual property issues when drawing up business, marketing and export plans and strategies; deals with intellectual property protection abroad; looks at the link between intellectual property and quality regulations, standards, packaging, labeling and electronic commerce; considers how to conduct a valuation of intellectual property rights and how to deal with intellectual property disputes.

United Nations sales no. E.04. III. T.2.

Includes appendices and bibliographical references.

Print publication.

Geneva, Switzerland : International Trade Centre, World Intellectual Property Organization, 2003

Anglais

WIPO Publications > English
Intellectual Property for Business