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000028667 0247_ $$a10.34667/tind.28667$$2doi
000028667 035__ $$aWIPO/PUB/ITC/P159/EN
000028667 035__ $$a(OCoLC)55231284
000028667 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000028667 041__ $$aeng
000028667 050_4 $$aNX634$$b.M37 2003
000028667 08204 $$a745.068$$222
000028667 24500 $$aMarketing crafts and visual arts :$$bthe role of intellectual property : a practical guide.
000028667 264_1 $$aGeneva, Switzerland :$$bInternational Trade Centre,$$c2003.
000028667 300__ $$axii, 135 pages :$$billustrations (chiefly color) ;$$c30 cm
000028667 336__ $$atext$$btxt$$2rdacontent
000028667 337__ $$aunmediated$$bn$$2rdamedia
000028667 338__ $$avolume$$bnc$$2rdacarrier
000028667 5050_ $$aDefinition of craft products -- Characteristics of an artisan and a craft enterprise -- Definition of visual arts -- Characteristics of visual artists and their work -- Intellectual property -- Definition of intellectual property -- Some key characteristics of intellectual property -- Overview of the types of intellectual property -- How to convert intellectual output into intellectual property -- Understanding the value of intellectual property -- Challenging business and market environment -- Basic ingredients of business success -- What is a quality product? -- What is a distinctive brand? -- What is effective marketing? -- Access to knowledge as added value -- Knowledge and its relevance to business -- What is the problem with knowledge? -- What is special about IP? -- Preventing others from free-riding on one's own knowledge -- Why is intellectual property crucial in crafts and visual arts marketing? -- Basic requirements for enjoying the benefits of IP assets -- Linking intellectual property to business development and marketing throughout the business cycle -- Marketing fundamentals for artisans and craft enterprises -- Marketing fundamentals for visual artists -- Using an artist's agent -- Marketing alone -- Exhibitions -- Applying for commissions or entering competitions -- Relevance of intellectual property at the various stages of the business cycle -- Market research -- Market research for artisans and craft enterprises -- Identifying new markets -- Locations -- Consumer types -- Seeking out market niches and product ideas -- Identifying promotional materials and methods -- Market research for visual artists -- Desk research -- Research in target countries -- Marketing strategy -- Marketing strategies for artisans and craft enterprises -- Marketing strategies for visual artists -- Intellectual property in marketing strategies for artisans, craft enterprises and visual artists -- Business, marketing and product development planning -- Business plan -- Planning a distinctive image or identity -- Creating labelling, packaging and promotional materials -- Labels -- Packaging -- Promotional material -- Product development and adaptation -- Product design process -- Sample making stage -- Product costing and pricing -- Test marketing -- Product promotion and product launch -- Order processing, customer relations and quality -- Analysis of product sales and new market research -- How to protect crafts and visual arts -- Copyright -- What rights does copyright grant? Why is copyright relevant for artisans and visual artists? -- What are the requirements for obtaining copyright protection? -- Are crafts and visual arts works covered by copyright? -- When is a work considered to be 'derived from' the work of someone else? -- How is copyright protection acquired? -- Do artisans and visual artists need to place a copyright notice on their works? -- How long does copyright last? -- Who owns the copyright in a work? -- What is not protected by copyright? -- What is 'fair use' or fair dealing'? -- What is meant by 'in the public domain'? -- How can artisans and visual artists know if something is in the public domain? -- Can a visual artist make a painting or sculpture based on a photograph? -- If artisans or visual artists sell their work, do they lose their copyright over it? -- Is there such a thing as international copyright protection? -- How can artisans and visual artists use their copyright to earn income? -- What is collective management of copyright? -- What are resale rights? -- Are there any copyright issues to pay attention to before lending works for public display? -- When is copyright infringed? -- What to do in case of copyright infringement? -- Industrial designs -- What is an industrial design? -- Can design embodied in crafts and visual arts products be protected as an industrial design? -- What rights does an industrial design grant? -- Why are industrial designs relevant to crafts and visual arts? -- How can design protection be obtained? -- Are there designs which cannot be registered? -- Are there any specific conditions or criteria for registration of an industrial design? -- What is the registration process? -- Are there alternative ways to protect an industrial design? -- Can there be dual protection by industrial design rights and copyright? -- Can there be dual protection by industrial design rights and trademark rights? -- How long does industrial design protection last? -- How long and where should an industrial design registration be maintained? -- When should artisans and visual artists apply for registration of an industrial design? -- How important is it to keep the design confidential before registration? -- What is a 'grace period'? -- Can a design be displayed at an exhibition or fair prior to protecting it? -- How much does it cost to protect and manage an industrial design? -- Who owns the rights over an industrial design? -- Is it useful to use a design notice? -- How can infringement of design rights or copyright of others be avoided? -- How can artisans and visual artists enforce their design rights? -- Trademarks -- Why are trademarks relevant for crafts and visual arts? -- Why should artisans and visual artists protect their trademarks? -- How is a trademark protected? -- Is it compulsory to register a trademark? -- Can artisans and visual artists register their name as a trademark? -- Is the registration of the trade name of a business sufficient for getting trademark protection as well? -- What are the main reasons for rejecting an application for trademark registration? -- What makes a good trademark? -- How long does it take to register a trademark? -- How long is a registered trademark protected? -- How much does it cost to protect and manage a trademark? -- How to find out if a proposed trademark is likely to conflict with registered trademarks? What is a trademark search? -- Is trademark registration valid internationally? -- Should artisans and visual artists register their trademarks abroad? -- How can a trademark be registered abroad? -- If an artisan or visual artist asks or commissions another person or a company to create a trademark, who owns it? -- Why is it important to use a trademark? What is meant by 'using' a trademark? -- How should artisans and visual artists use their trademark? -- What should artisans and visual artists keep in mind while using their trademarks on the Internet? -- What is a domain name and how does it relate to trademarks? -- Can artisans and visual artists license their trademarks? -- Can artisans and visual artists sell or assign their trademark? -- What should artisans and visual artists do if someone infringes their trademark rights? -- Collective marks -- What is the difference between collective marks and individual marks? -- Why are collective marks relevant for artisans and visual artists? -- Who can apply for a collective mark? How can it be protected? -- Who can use a collective mark? -- Can a collective mark be used together with an individual trademark? -- Can a collective mark be licensed? -- Certification marks -- What is a certification mark? -- What is the difference between certification marks and collective marks? -- What is the difference between certification marks and individual marks? -- Why are certification marks relevant for artisans and visual artists? -- Who can apply for a certification mark? -- Who can use a certification mark? -- Can a certification mark be used together with an individual trademark? -- Geographical indications -- Can geographical indications be used for craft and visual arts products? -- Why are geographical indications relevant for artisans and visual artists? -- Why do geographical indications need protection? -- How is a geographical indication protected? -- How are geographical indications protected at the international level? -- Trade secrets -- Why are trade secrets relevant for artisans and visual artists? -- What qualifies as a trade secret? -- How can trade secrets be protected? -- How can artisans and visual artists protect their trade secrets? -- What rights does the owner of a trade secret have? -- What can artisans and visual artists do if someone steals or improperly discloses their trade secrets? -- What are the disadvantages of trade secret protection? -- When should artisans and visual artists opt to protect information as a trade secret and not seek a patent? -- Patents and utility
000028667 5050_ $$amodels -- What kind of protection does a patent offer? -- What rights does a patent owner have? -- What inventions can be protected? -- How is a patent granted? -- Who grants patents? -- How long does it take to obtain a patent? -- Are patent applications disclosed to the public? -- How much do patents cost? -- What is a utility model? -- Why are patents and utility models relevant for crafts and visual arts? -- Traditional knowledge and cultural expressions -- Protecting intellectual property abroad -- Why should artisans and visual artists protect their intellectual property abroad? -- In which countries should artisans and visual artists protect their IP? -- When to apply for protection abroad? -- How to obtain protection abroad? -- What is parallel importation? What is exhaustion of intellectual property rights? -- Commercializing intellectual property -- What is licensing and how does it work? -- Why should artisans and visual artists consider licensing? -- If artisans or visual artists grant a licence for their IP, then can they still use the IP themselves? -- Can licences be limited or divided? -- Why is it important to keep control? -- How to negotiate the terms of the licence agreement? -- How does an artisan or visual artist begin licensing? -- What is character merchandising, and why is it useful for artisans and visual artists? -- What is franchising? -- Why is franchising relevant for artisans and visual artists? -- Enforcing intellectual property rights.
000028667 516__ $$aPrint publication.
000028667 520__ $$aA Guide dealing with the relationship between successful marketing of crafts and visual arts, and the appropriate use of intellectual property system instruments - pointing to situations where obtaining formal intellectual property protection ought to be considered; explains how to implement marketing and intellectual property strategies within a business framework and marketing management process; presents case studies and examples of managing intellectual property assets in marketing from the craft and visual arts sectors in developing countries; includes bibliographical references.
000028667 650_0 $$aIntellectual property.
000028667 650_0 $$aArts$$xMarketing.
000028667 7102_ $$aInternational Trade Centre.
000028667 7102_ $$aWorld Intellectual Property Organization.
000028667 8564_ $$928990fe6-c78f-4cb8-aeb7-0f4c6a88baec$$s3843028$$zComplete document (PDF)$$uhttps://tind.wipo.int/record/28667/files/wipo_pub_itc_p159.pdf
000028667 901__ $$aWIPO/PUB/ITC/P159
000028667 902__ $$a281_en
000028667 903__ $$aSMEs
000028667 904__ $$aBook
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000028667 980__ $$aWIPOPUB$$aIPB