TY  - GEN
AB  - A Guide dealing with the relationship between successful marketing of crafts and visual arts, and the appropriate use of intellectual property system instruments - pointing to situations where obtaining formal intellectual property protection ought to be considered; explains how to implement marketing and intellectual property strategies within a business framework and marketing management process; presents case studies and examples of managing intellectual property assets in marketing from the craft and visual arts sectors in developing countries; includes bibliographical references.
CN  - NX634
DO  - 10.34667/tind.28667
DO  - doi
ID  - 28667
KW  - Intellectual property.
KW  - Arts
L1  - https://tind.wipo.int/record/28667/files/wipo_pub_itc_p159.pdf
L2  - https://tind.wipo.int/record/28667/files/wipo_pub_itc_p159.pdf
L4  - https://tind.wipo.int/record/28667/files/wipo_pub_itc_p159.pdf
LA  - eng
LK  - https://tind.wipo.int/record/28667/files/wipo_pub_itc_p159.pdf
N2  - A Guide dealing with the relationship between successful marketing of crafts and visual arts, and the appropriate use of intellectual property system instruments - pointing to situations where obtaining formal intellectual property protection ought to be considered; explains how to implement marketing and intellectual property strategies within a business framework and marketing management process; presents case studies and examples of managing intellectual property assets in marketing from the craft and visual arts sectors in developing countries; includes bibliographical references.
SN  - 9291372641
T1  - Marketing crafts and visual arts :the role of intellectual property : a practical guide.
TI  - Marketing crafts and visual arts :the role of intellectual property : a practical guide.
UR  - https://tind.wipo.int/record/28667/files/wipo_pub_itc_p159.pdf
ER  -