TY  - GEN
N2  - A Guide dealing with the relationship between successful marketing of crafts and visual arts, and the appropriate use of intellectual property system instruments - pointing to situations where obtaining formal intellectual property protection ought to be considered; explains how to implement marketing and intellectual property strategies within a business framework and marketing management process; presents case studies and examples of managing intellectual property assets in marketing from the craft and visual arts sectors in developing countries; includes bibliographical references.
DO  - 10.34667/tind.28667
DO  - doi
AB  - A Guide dealing with the relationship between successful marketing of crafts and visual arts, and the appropriate use of intellectual property system instruments - pointing to situations where obtaining formal intellectual property protection ought to be considered; explains how to implement marketing and intellectual property strategies within a business framework and marketing management process; presents case studies and examples of managing intellectual property assets in marketing from the craft and visual arts sectors in developing countries; includes bibliographical references.
T1  - Marketing crafts and visual arts :the role of intellectual property : a practical guide.
L1  - https://tind.wipo.int/record/28667/files/wipo_pub_itc_p159.pdf
CN  - NX634
LA  - eng
ID  - 28667
L4  - https://tind.wipo.int/record/28667/files/wipo_pub_itc_p159.pdf
KW  - Intellectual property.
KW  - Arts
SN  - 9291372641
TI  - Marketing crafts and visual arts :the role of intellectual property : a practical guide.
L2  - https://tind.wipo.int/record/28667/files/wipo_pub_itc_p159.pdf
LK  - https://tind.wipo.int/record/28667/files/wipo_pub_itc_p159.pdf
UR  - https://tind.wipo.int/record/28667/files/wipo_pub_itc_p159.pdf
ER  -