@article{28667,
      recid = {28667},
      title = {Marketing crafts and visual arts : the role of  intellectual property : a practical guide.},
      pages = {xii, 135 pages :},
      abstract = {A Guide dealing with the relationship between successful  marketing of crafts and visual arts, and the appropriate  use of intellectual property system instruments - pointing  to situations where obtaining formal intellectual property  protection ought to be considered; explains how to  implement marketing and intellectual property strategies  within a business framework and marketing management  process; presents case studies and examples of managing  intellectual property assets in marketing from the craft  and visual arts sectors in developing countries; includes  bibliographical references.},
      url = {http://tind.wipo.int/record/28667},
      doi = {https://doi.org/10.34667/tind.28667},
}