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000028658 0247_ $$a10.34667/tind.28658$$2doi
000028658 035__ $$aWIPO/PUB/1035/EN
000028658 035__ $$a(OCoLC)1160943414
000028658 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000028658 041__ $$aeng
000028658 050_4 $$aK3966$$b.I52019
000028658 24500 $$aIn Good Company :$$bManaging Intellectual Property Issues in Franchising.
000028658 264_1 $$aGeneva, Switzerland :$$bWorld Intellectual Property Organization,$$c2019.
000028658 300__ $$a71 pages ;$$c[28] cm.
000028658 336__ $$atext$$btxt$$2rdacontent
000028658 337__ $$aunmediated$$bn$$2rdamedia
000028658 338__ $$avolume$$bnc$$2rdacarrier
000028658 4901_ $$aIP for Business
000028658 516__ $$aPrint publication
000028658 520__ $$aFranchising is one of the fastest and most popular means of business expansion. At the core of franchising is the licensing of intellectual property rights. Packed with examples and tips, this practical guide for business people outlines different types of franchise and takes you through the franchising process, identifying the key issues to consider at each stage.
000028658 650_0 $$aFranchises (Retail trade)$$xLaw and legislation.
000028658 650_0 $$aIntellectual property.
000028658 650_0 $$aSmall and medium-sized enterprises
000028658 650_4 $$aMarks
000028658 7102_ $$aWorld Intellectual Property Organization.
000028658 830_0 $$aIP for Business
000028658 8564_ $$y10.34667/tind.28658$$966219e5d-e252-4fca-9224-b142ebbb1eec$$s1544451$$uhttps://tind.wipo.int/record/28658/files/wipo-pub-1035-en-in-good-company-managing-intellectual-property-issues-in-franchising.pdf
000028658 901__ $$aWIPO/PUB/1035
000028658 902__ $$a28658_en
000028658 903__ $$aIP for Business
000028658 903__ $$aSMEs
000028658 904__ $$aBook
000028658 909CO $$ooai:tind.wipo.int:28658$$pWIPOPUB
000028658 980__ $$aWIPOPUB$$aIPB