TY  - GEN
N2  - Franchising is one of the fastest and most popular means of business expansion. At the core of franchising is the licensing of intellectual property rights. Packed with examples and tips, this practical guide for business people outlines different types of franchise and takes you through the franchising process, identifying the key issues to consider at each stage.
DO  - 10.34667/tind.28658
DO  - doi
AB  - Franchising is one of the fastest and most popular means of business expansion. At the core of franchising is the licensing of intellectual property rights. Packed with examples and tips, this practical guide for business people outlines different types of franchise and takes you through the franchising process, identifying the key issues to consider at each stage.
T1  - In Good Company :Managing Intellectual Property Issues in Franchising.
L1  - https://tind.wipo.int/record/28658/files/wipo-pub-1035-en-in-good-company-managing-intellectual-property-issues-in-franchising.pdf
CN  - K3966
LA  - eng
ID  - 28658
L4  - https://tind.wipo.int/record/28658/files/wipo-pub-1035-en-in-good-company-managing-intellectual-property-issues-in-franchising.pdf
KW  - Franchises (Retail trade)
KW  - Intellectual property.
KW  - Small and medium-sized enterprises
KW  - Marks
SN  - 9789280522655
TI  - In Good Company :Managing Intellectual Property Issues in Franchising.
L2  - https://tind.wipo.int/record/28658/files/wipo-pub-1035-en-in-good-company-managing-intellectual-property-issues-in-franchising.pdf
LK  - https://tind.wipo.int/record/28658/files/wipo-pub-1035-en-in-good-company-managing-intellectual-property-issues-in-franchising.pdf
UR  - https://tind.wipo.int/record/28658/files/wipo-pub-1035-en-in-good-company-managing-intellectual-property-issues-in-franchising.pdf
ER  -