@article{28658,
      url = {http://tind.wipo.int/record/28658},
      title = {In Good Company : Managing Intellectual Property Issues in  Franchising.},
      abstract = {Franchising is one of the fastest and most popular means  of business expansion. At the core of franchising is the  licensing of intellectual property rights. Packed with  examples and tips, this practical guide for business people  outlines different types of franchise and takes you through  the franchising process, identifying the key issues to  consider at each stage.},
      doi = {https://doi.org/10.34667/tind.28658},
      recid = {28658},
      pages = {71 pages ;},
}