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\def\WIPO{World Intellectual Property Organisation}
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Files
Details
Title
Managing Creative Enterprises.
Variant Title
Creative industries - Booklet no. 3
Author
Greffe, Xavier.
Item Type
Book
Description
156 pages ; [28] cm.
ISBN
9789280517019
ISSN
2789-5432
2789-5440
2789-5440
Summary
This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses.
Series
Type of File
Print publication.
Series
Creative Industries.
Translations
Published
Geneva, Switzerland : World Intellectual Property Organization, 2006.
Language
English
Copyright Information
License: CC BY 3.0 IGO
Record Appears in
WIPO Publications > English
Creative Industries
Creative Industries