TY  - GEN
N2  - This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses.
DO  - 10.34667/tind.28649
DO  - doi
AB  - This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses.
T1  - Managing Creative Enterprises.
AU  - Greffe, Xavier.
L1  - https://tind.wipo.int/record/28649/files/wipo_pub_938.pdf
LA  - eng
ID  - 28649
L4  - https://tind.wipo.int/record/28649/files/wipo_pub_938.pdf
KW  - Copyright.
KW  - Intellectual property.
SN  - 9789280517019
SN  - 2789-5432
SN  - 2789-5440
TI  - Managing Creative Enterprises.
L2  - https://tind.wipo.int/record/28649/files/wipo_pub_938.pdf
LK  - https://tind.wipo.int/record/28649/files/wipo_pub_938.pdf
UR  - https://tind.wipo.int/record/28649/files/wipo_pub_938.pdf
ER  -