@article{28649,
      author = {Greffe, Xavier.},
      url = {http://tind.wipo.int/record/28649},
      title = {Managing Creative Enterprises.},
      abstract = {This introductory booklet is intended to be used by  creative individuals and business entrepreneurs both (1) as  a tool to understand the specifics of the creative market  and the major challenges facing creative enterprises in  terms of financing, marketing or managing intellectual  property assets, and (2) as a practical guide to assist  managers and creators in addressing these challenges and  setting up and running viable creative businesses.},
      doi = {https://doi.org/10.34667/tind.28649},
      recid = {28649},
      pages = {156 pages ;},
}