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000028648 0247_ $$a10.34667/tind.28648$$2doi
000028648 035__ $$aWIPO/PUB/1021/EN
000028648 035__ $$a(OCoLC)747111452
000028648 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000028648 041__ $$aeng
000028648 050_4 $$aK1401$$b.M36 2011
000028648 24500 $$aManaging Intellectual Property in the Advertising Industry.
000028648 2460_ $$aCreative Industries - Booklet no. 5
000028648 264_1 $$aGeneva, Switzerland :$$bWorld Intellectual Property Organization,$$c2011.
000028648 300__ $$a120 pages ;$$c[28] cm.
000028648 336__ $$atext$$btxt$$2rdacontent
000028648 337__ $$aunmediated$$bn$$2rdamedia
000028648 338__ $$avolume$$bnc$$2rdacarrier
000028648 4901_ $$aCreative Industries
000028648 500__ $$aDescription based upon print version of record.
000028648 500__ $$aNa stronie 8: The authors of the study - Gordon Smith, Martin A. Bader, Frauke Ruether and Vladimir Yossifov.
000028648 516__ $$aPrint publication.
000028648 520__ $$aThis study will address various IP-related issues that are important for the efficient management of companies active in creating and implementing advertising content and campaigns.
000028648 542__ $$fLicense: CC BY 3.0 IGO
000028648 650_0 $$aIntellectual property$$vHandbooks, manuals, etc.
000028648 650_0 $$aAdvertising$$vHandbooks, manuals, etc.
000028648 650_0 $$aIntellectual property.
000028648 7102_ $$aWorld Intellectual Property Organization.
000028648 830_0 $$aCreative Industries.
000028648 8564_ $$9c597f0b3-0f07-4f25-9813-a8c1c8a8f857$$s969917$$zComplete document (PDF)$$uhttps://tind.wipo.int/record/28648/files/wipo_pub_1021.pdf
000028648 901__ $$aWIPO/PUB/1021
000028648 902__ $$a257_en
000028648 903__ $$aCreative industries
000028648 904__ $$aBook
000028648 909CO $$ooai:tind.wipo.int:28648$$pWIPOPUB
000028648 980__ $$aWIPOPUB$$aCRINDU