TY - GEN T1 - Becoming a Global Player by Creating a New Market Category :The Case of AMOREPACIFIC. AU - Kim, Hyunjee Hannah. AU - Song, Jaeyong. L1 - https://tind.wipo.int/record/28325/files/wipo_pub_gii_2016-chapter6.pdf LA - eng ID - 28325 L4 - https://tind.wipo.int/record/28325/files/wipo_pub_gii_2016-chapter6.pdf TI - Becoming a Global Player by Creating a New Market Category :The Case of AMOREPACIFIC. L2 - https://tind.wipo.int/record/28325/files/wipo_pub_gii_2016-chapter6.pdf LK - https://tind.wipo.int/record/28325/files/wipo_pub_gii_2016-chapter6.pdf UR - https://tind.wipo.int/record/28325/files/wipo_pub_gii_2016-chapter6.pdf ER -