000028289 000__ 00891cam\a22002895i\4500
000028289 001__ 28289
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000028289 035__ $$aWIPO/PUB/944/2013/EN/ch2
000028289 035__ $$a(OCoLC)1159949367
000028289 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000028289 041__ $$aeng
000028289 24504 $$aThe Economics of Trademarks :$$bBrand - Reputation and Image in the Global Marketplace.
000028289 2460_ $$aWorld Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace (Chapter 2)
000028289 264_1 $$aGeneva, Switzerland :$$bWorld Intellectual Property Organization,$$c2013.
000028289 300__ $$a1 volume ;$$c[28] cm
000028289 336__ $$atext$$btxt$$2rdacontent
000028289 337__ $$aunmediated$$bn$$2rdamedia
000028289 338__ $$avolume$$bnc$$2rdacarrier
000028289 516__ $$aPrint publication.
000028289 650_0 $$aTrademarks.
000028289 650_0 $$aIntellectual property.
000028289 77318 $$wWIPO/PUB/944/2013/EN
000028289 8564_ $$972770a43-7742-4e76-b573-87879dbc1d68$$s315574$$zDownload chapter (PDF)$$uhttps://tind.wipo.int/record/28289/files/wipo_pub_944_2013-chapter2.pdf
000028289 902__ $$a384_en_ch
000028289 904__ $$aBook chapter
000028289 980__ $$aWIPOPUB